Cable TV and Internet service provider.
OUTDOOR AND PRINT ADVERTISING
CORPORATE IDENTITY & ADVERTISING
When rebranding Interactive TV to Interactive we had a goal to make the brand closer to people, their families with average and below average income. The new brand Interactive became visible with its unique solicitous and family approach which inspired trust. With the teasing campaign Interactive received a series of free digital publicity through bloggers, news websites, and opinion leaders in the social networks which made the successful start of the promotion.