“LIKE YOURS” DIGITAL MARKETING CAMPAIGN
“Birthright Armenia” foundation implements a “Host families” project, which aims to host young people from Armenian diaspora and fully integrate them in the Armenian society.
We chose “Like Yours” as the slogan of this campaign, meaning that the host families treat young people from diaspora as their own beloved children. We took selfies to show the warm atmosphere inside those families. At the same time, we interviewed the members of the families whose quotes appeared on the visuals. Within a month the campaign received 240,000 posts reach on Facebook engaging new families to the program.