ZIC is lubricants brand from Korea.
OUTDOOR AD “Your Engine Safeguard”
The first advertising creative concept of ZIC has been adapted for the Armenian market from an existing international communication platform. We placed a number of billboards with ZIC’s Oily Man and his message “Your Engine Safeguard” on various streets and highways of Yerevan. The campaign has been successful and contributed to raising brand awareness and promotion of Korean engine oil in the Armenian market.