• Boom of Sports Events

    The program was implemented in a very interactive way. People actively registered and participated in the series of sports events as well as shared photos and statuses on social networks with #beActiveliveHealthy hashtag. Workout Fest, beach volleyball, cycling lessons, open-air fitness, student streetball - all these events got popular among youth and even older generation and served them as a good start for active and healthy lifestyle. 


  • Sports Fest

    Sports Fest kicked off with the Cycling Marathon the number of participants of which reached up to 500 people including celebrities from TV, music, and fashion industries. Russian prominent athletes of BMX cycling, Armenian athletes of parkour and workout performed during the festival, alongside with the sports competitions. Rock band “Lelocity” who gave open-air live performance as well as DJ Guevo and DJ Leo ensured the festive closing of the Sports Fest. 


  • be ACTIVE, live HEALTHY

    The program was a big success engaging the media, celebrities and the public. More than 1.600.000 people at least once heard about the program by TV, radio or other communication platform. The program will continue with bigger promises for years to come…


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