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COCA-COLA HAPPINESS BUS
The Coca-Cola Company has more than a 100-year history, its mission is to inspire moments of optimism and happiness. On New Year’s Eve we created the Coca-Cola Happiness Bus, the aim of which was to make consumers' daily life more colorful and happy thus creating strong emotional bond between the brand and consumers.
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DELIVERABLES
EVENT
COMMUNICATION
SMM
UI/UX WEB DESIGN
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CLIENT
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COCA-COLA HAPPINESS BUS
On New Year’s Eve Coca-Cola Happiness Bus appeared in different districts of Yerevan throughout ten days giving people free rides from one point to another. There was a festive mood in the bus and there were various gifts and surprises waiting for the passengers. People could follow the bus route online on a microsite which was specially designed and developed for this event.
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Animated Teaser Video
Through this animated teaser video we showed what would people experience when they entered the Coca-Cola Happiness Bus. The video had more than 6000 views on Facebook and on the event website.
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