COCA-COLA SURPRISE VISITS
Coca-Cola launched the new 1.5L PET package and decided to promote it through surprise visits to Yerevan residents.
Surprise visits by Coca-Cola
A week before we started making surprise visits the residents had been notified by posters and doors hangers in order to make the visits long-awaited and desirable. We made the visits mostly during evening hours when the entire family was having dinner together. As a result, overall 15,000 households have been given surprise visits and given the new 1.5L packaged Coca-Cola and a healthy recipe booklet as a gift.