PASTA & WINE BRANDING
Pasta & Wine is a specialized restaurant, where you can find most delicious authentic pasta in Yerevan and combine with wide range of wines. This cozy place, located in the heart of Yerevan is convenient for everyday visits and special evenings.
While creating the brand name, we were inspired by the philosophy: “all ingenious is simple”, meaning the name itself contains those two main directions of the brand. We have implemented Line Art style for visual identity of the brand, by applying such elements that are directly related to pasta and wine. The primary visual elements of the brand identity are the characters that embody real people, who represent pasta and wine lovers society. We have created dialogs between the characters, which create an impression as if these characters are neighbors living in Pasta and Wine yard. In the corporate identity we've used bright colors, which bring positive emotions to people and cheer them up.