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WORLD SAVINGS DAY 2013
World Savings Day is celebrated worldwide on October 31. The day is celebrated in Armenia with the support of ABC Finance, KFW, German Federal Ministry of Finance, and Savings Banks Foundation for International Cooperation aiming at arousing interest among people to make their savings in the banks of Republic of Armenia.
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DELIVERABLES
BRAND IDENTITY
EVENT
ANIMATED VIDEO
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CLIENT
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EVENT IDENTITY
We created a featured character named Hayk specially for World Savings Day in Armenia to become the key element in the communication campaign. Hayk is a 25 year old young man who works in the IT industry. He manages his spending wisely and has own savings. Hayk knows how to save money efficiently. He is well-informed about bank products and is a good adviser for his friends and peers. Everyone follows the advice of a young and successful role model.
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ANIMATED AD
To illustrate the advantages of saving in banks as oppose to saving at home we created an animated video specially for the World Savings Day in Armenia. Through the video one can be convinced that money saved in banks is safe and beneficial.
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PHOTOS
On World Savings Day the Northern Avenue was full of people. Everybody was approaching the booths and asking questions about the event, getting souvenirs and leaving their wishes on the Wish Tree.
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VIDEO DIGEST
We organized a special event on October 31, 2013 on the Northern Avenue within the framework of which a number of local banks had opportunity to introduce the benefits of deposits in their banks. Information and entertainment booths were installed to disseminate information and to attract local youth through engaging them in various fun activities.
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